||Our How-To program is a way to get points towards
merchandise and signage for your store or parlor. When
you enroll in our HOW TO Premium Points Program, each gallon of Hershey's Bulk Ice Cream that you purchase will earn you points towards equipment,
supplies, and merchandising materials.
Hershey’s® HOW TO Program (Hershey's Optimum
Way To Operate Program) will help you in literally every aspect of planning, starting, owning, operating, and marketing an ice cream business. We will provide quality equipment, highly trained and motivated sales support staff, a modern fleet of delivery vehicles, and extensive advertising support.
As one of our valued customers, we have designed our
HOW TO Program to help you address issues such as:
* HOW TO sell more ice cream
* HOW TO increase ice cream profitability
* HOW TO attract new customers
* HOW TO build repeat customers
* HOW TO increase customer satisfaction
* HOW TO up-sell customers to more profitable ice cream
* HOW TO take business from your competition
* HOW TO operate your business more cost-effectively,
improving your bottom line
* HOW TO train your employees to scoop, serve, and sell
* HOW TO make your business life easier and more
Ask your Hershey’s® sales rep for more information!